The displays and advertisements QR code is a type of barcode that you often see on both digital and printed marketing platforms for the promotion.
These QR codes allow customers to learn more about the advertised brand, business, and products or services.
When the audience scans the QR code, they will land on a website or online page where they can learn more about the promoted event, product, or service through displays and ads.
Creating a QR code displays and ads only takes a few simple steps that you can easily follow. You can make these codes using a free QR code generator available online.
Want to learn how? This article has got you covered.
Advantages of using displays and ads QR code
There are several advantages to using QR codes display advertisements:
- Increased Engagement
So what is a QR code for ads? Customers are more likely to be interested in an ad with a QR code because it gives them more information about the advertised product or service. This can lead to increased brand awareness and, ultimately, sales.
Moreover, QR codes add a curiosity factor to these ads. People would want to know what’s behind these codes, leading them to scan them and learn more.
- Convenience
It is a lot easy for customers to find out more about the product or service without the hassle of searching separately. A scan on a QR code will be a much more convenient way.
- Direct sales
QR codes can give customers, too, the ability to purchase the product or service directly from the manufacturer or distributor, which can be a convenient option for those who want to avoid going to a store.
- Tracking and monitoring
Since there is a dynamic QR code tracking feature, it allows you to monitor the performance of your QR code. This can help businesses track how well their advertising campaign works and make changes as needed.
- Personalized experience
You can direct customers to a personalized landing page. This can help create a more targeted and customized experience for the customer.
- Cost-effective
QR codes are a cost-effective way to provide customers with more information and make it the most convenient way to purchase products or services.
- Mobile friendly
When you have a smartphone, you have nothing to worry about accessing a QR code. Most smartphones have built-in QR code scanners installed, that's why QR codes are the easiest and fastest way for customers to access information through their mobile phones, especially when they are on the go.
How to create good displays and advertisements with QR codes
Creating good QR code displays and advertisements involves several steps:
- Define your goal
Before creating your display advertisement, it’s important to define your goal. Are you trying to increase brand awareness, drive sales, or promote a specific product or service? Knowing it will help guide the design and messaging of your ad.
- Choose an appropriate location
The location of your display advertisement is crucial. Choose an area that is highly visible and where your target audience will likely see it.
- Create an attention-grabbing design
The QR code design of your display advertisement should be eye-catching and easy to read. Use images, colors, and typography to create a visually appealing ad.
- Add a catchy call-to-action
You must add a clear and catchy call to action on your QR code displays and ads to encourage customers to scan your QR code. Place a catchy call-to-action on your QR codes like, “Scan me to get a discount.”
- Include the QR code
Ensure the QR code is prominent on the advertisement and visible.
- Test the QR code
Make sure to test the QR code before putting the ad out there to make sure it leads people to the right website or page.
- Track and monitor
Use the QR code generator tracking feature to monitor the performance of the QR code, this will help you understand how many people scanned the QR code and when, and this information can help you make adjustments to your campaign.
- Promote the ad
Once the ad is ready, promote it through various channels, such as social media, a website, or in-store promotions.
How to get more scans of QR codes on displays and advertisements
There are several ways to get more people to scan your displays and advertisements QR codes:
Make the QR code prominent
Ensure the QR code is prominent and easy to see in the advertisement. Ensure the code is easy to scan and large enough so devices will recognize it faster.
Include a clear call-to-action
Your ad should include a clear call-to-action, such as “Scan the QR code to learn more” or “Scan the QR code to get a special offer.” This will let customers know what to expect when they scan the QR code.
Use an appropriate location
The location of your display advertisement is essential. Choose an area that is highly visible and where your target audience will likely see it.
Educate your audience
Educate your audience about QR codes and how to scan them. You can do this through in-store promotions, social media, or other marketing channels.
Track and optimize
Use the QR code generator tracking feature to monitor the performance of the QR code. This will help you understand how many people scanned the QR code and when. This information can help you make adjustments to your campaign.
Offer incentives
Encourage people with a reason to scan the QR code. You can offer freebies and special offers when they scan it, like a discount or exclusive items. This can help increase the number of scans.
Use QR codes in combination with other marketing efforts
Use QR codes with different marketing strategies like social media, email marketing, and in-store promotions to reach more people.
Use QR codes in conjunction with other technologies
Combine QR codes with other technologies, like near-field communication (NFC) or Bluetooth Low Energy (BLE) beacons, to make the customer experience more interactive and exciting.
Elevate your promotional strategies on displays and ads with QR codes now
QR codes on display advertisements provide customers with additional information about products and services, directing them to specific landing pages or deals and tracking customer engagement.
For instance, a clothing QR code; a print ad for a new clothing line could direct customers to a website where they can learn more about the clothing line, view the collection, and even make a purchase.
Using QR codes on displays and ads can help businesses increase customer engagement, provide a more convenient and personalized experience, track and monitor customer engagement, and be cost-effective. Being mobile-friendly can appeal to a wider audience.
They can be a great way to increase the effectiveness of print advertising and make it more interactive for customers.
In creating displays and ads QR codes for your promotional activities, you can use a free QR code generator online, which allows you to customize the QR code and add a business logo.
