Are you looking for a new way to connect with your customers and increase their interest in your marketing campaigns?
Using a banner QR code creates a unique, innovative approach to your business’ branding, leaving customers with a positive impression.
You see, QR codes are just the right technology for you. You can direct users to helpful content about your business in just one scan.
Check out how to do this using a free QR code generator from the blog below.
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What is a QR code, and how does it work on banners?
Initially, QR codes were invented for logistics. They are two-dimensional barcodes that users can scan using a QR code reader app or smartphone cameras.
Because they can hold various data types, QR codes are now useful tools in many industries, including banner advertising and marketing campaigns.
With this upgraded barcode technology, you can direct customers and potential clients to your company website or virtual business card in just a scan.
QR codes in marketing are a powerful tool, making campaigns more effective by linking people directly to digital content. They can increase social media followers and engagement, simplify event sign-ups, provide instant discounts, and offer detailed product information or reviews.
This effectiveness instills confidence in businesses, knowing that they can create more engaging campaigns and reach their audience better.
Here is a general process on how to create a QR code:
If you’re planning to incorporate QR codes in your business advertisements, here are some creative ways to do that:
You can use a banner with a QR code to boost your business’ website traffic. You only need the URL QR code solution, which converts any link into a QR code.
Obviously, printing a link URL is not a smart move. Who would bother manually typing a link with an alphanumeric combination? Thanks to QR codes, you no longer have to do this.
By providing easy access to your website, customers and clients can visit your online campaigns immediately. The use of QR codes definitely closes the gap between digital and printed marketing.
You can promote your social media sites by integrating QR codes on banners or other printed marketing materials.
The social media QR code is the best solution for this. It allows you to store all your social sites in one landing page, so users can quickly like and follow social media accounts in one scan.
It will also help widen your community followers, allowing you to reach a bigger audience in subsequent campaigns.
Boost your customer loyalty programs to attract customers using QR code advertising. This way you can distribute discount codes and coupons to your customers so that they can enjoy cheaper costs.
Your chosen QR code loyalty program platform allows you to design your promotional discount landing page. This solution offers editing tools, such as fonts, shapes, and more.
Product labels and packaging often have small spaces that limit you from disclosing extensive product information.
Luckily, with a File QR code solution, you can provide customers with product information, such as ingredients, manufacturing, expiring dates, and batch and lot numbers.
You can create a PDF file for these details and then convert this into File QR code using a free QR code generator.
When customers scan this code, it opens these details, which they can clearly view, instead of directly printing them in hardly readable and tiny fonts.
QR codes are also helpful in gathering insights and feedback from customers. Instead of printing tons of paper and manually distributing them to customers, you can plaster a QR code banner.
Anyone who scans the link will be directed to an online form that they can complete using smartphones. Results will also automatically be saved in your online database, saving you time and effort.
Another smart idea for QR codes is to use it as a digitized version of your business card.
And the dynamic vCard QR code solution lets you do exactly this.
You can embed contact details such as phone numbers, mailing addresses, websites, emails, and other important information.
It will be easier for clients to contact you and close a deal, fostering a smooth flow of communication builds better business relations.
Transform your promotional efforts by using event QR codes to make them more effective and interactive. They provide instant access to event details such as date, location, theme, and even event raffles.
Additionally, it enhances the engagement from visitors to different forms of content your company is trying to promote through the event.
QR codes help streamline operations for your event organizers by organizing the registration process with Google Forms and gathering real-time updates about who will attend and their insights.
Visitors can also receive announcements about upcoming events since QR codes help you gather their emails with their consent.
Moreover, using QR codes is cost-effective and eco-friendly, reducing the need for physical event invitations. By embracing this innovative solution, you can elevate your event promotions and ensure they remain relevant and engaging.
There are various positive reasons why QR codes should be a part of your marketing must-haves:
QR codes can be integrated into both online and offline platforms. Apart from banners, you can add it to any printed material, like posters and billboards.
You can also share them online via social media pages or a website. Either way, both types of QR codes are still scannable. This kind of versatility fits perfectly in any format.
QR codes on banners are easy to use; even the non-tech savvy can create one. Plus, after a few customizations, you can easily blend them into any platform.
You don’t need any special skills to use a QR code. You only need to copy and paste it onto your design.
QR codes have a unique QR code tracking feature that lets you gather insightful data to identify your campaign’s effectiveness.
With its tracking features, you can monitor the number of scans, time and date of scanning, location of scanners, and the device used to scan the code.
Remember a few best practices when using 2D barcodes on banners and other advertising materials to make the most out of your QR code solutions.
Following these best practices ensures your marketing campaign is compelling and engaging for your audience.
The QR code should be large enough and placed where a smartphone camera can quickly scan it. Avoid placing it in an area with poor lighting or low contrast.
Also, consider using a dynamic QR code. These are advanced QR code types in which data are embedded in a link compared to static QR codes whose data are directly embedded in the pattern.
So, no matter how large the data is, it won’t affect the pattern density and, thus, remains easier to scan.
Include a call to action (CTA) or a brief message next to the QR code explaining what users will get when they scan it. It will increase the chances of gathering interactions and scans.
A CTA will serve as an instruction and an invitation for the audience to scan.
The linked content should be relevant to the user and offer value. It boosts the chances of the user engaging with the content and becoming a customer.
Always practice updating the content of your QR code campaign. People will love it better when the content is relevant and timely, and they will definitely want to revisit it from time to time.
Always test the QR code to ensure it leads to the correct content and that the linked content works properly.
Don’t waste your customers’ time by giving out faulty QR codes. It will leave them with a wrong impression of your business, and we can’t afford such bad publicity.
A banner QR code is a powerful tool for businesses that want to connect with customers and boost engagement in their advertising campaigns.
QR codes are a cost-effective, simple, and versatile way to improve customer engagement and drive conversions, making them valuable to any advertising strategy.
Additionally, by tracking and measuring the success of your QR code strategy, you can make data-driven decisions to improve the performance of future campaigns.
Don’t know where to start? Check out the Free QR Code Generator today.
Yes, it’s free and offers high-performing QR code solutions for any digital marketing needs.
The minimum size requirement of a QR code is 2 cm by 2 cm, but this size fits a business card.
For banners, which are relatively large and almost comparable to a billboard, it’s advisable to print in a 19 – 61.3 in or (48 -157 cm).
So, use this powerful marketing tool and implement QR codes in your advertising strategy today.
No, most smartphones have built-in QR code scanners because of the variety of uses of QR codes. Once scanned, a link may appear on your phone or automatically redirect you to sites or documents for which the code was intended.
If not, numerous apps in your app store will help you scan QR codes.
