How QR Code Clothing Can Enhance The Fashion for Free

A QR code clothing is an innovative way to provide customers with a wide range of information about your brand and products, enhancing the overall customer experience.

In fact, according to the latest statistics report, 87% of US businesses use QR codes in their marketing stunts—even the biggest brands have adopted this, which has contributed to their success.

For the clothing and fashion industry, you usually see this on tags and clothing shelves. These QR codes can be scanned using your smartphone's camera or QR code reader mobile app.

More than that, QR codes are easy to create, and that’s why most brands love them. You only need the FREE QR Code Generator to make one. Learn how to do this in this article.

Can you put QR on clothing and why should you?

A product packaging QR code must be the most common form of QR code you’ve seen today, but YES, you can also place them in clothing wear.

For those unfamiliar with QR codes, you might be wondering how these small-pixelated squares can benefit the clothing industry. Well, lucky you because we’ve just listed the reasons why:

It allows you to share various product information

QR codes are small but can hold various types of information, including photos, video links, and landing pages. 

These capabilities will allow businesses and brands to be extra creative in providing customers with more information that they will surely love—given the necessity of data, like product material, prices, sizes, and dimensions when buying.

You can even use a video QR code that leads to proper care and handling of the product.

All this data can help customers make sound and smart decisions; unfortunately, you can’t fit all these in a clothing tag, which makes a QR code tag a total lifesaver.

Piques customers’ interest

A little curiosity can bring people to notice your products, and as you know, more attraction means more potential sales.

Note that a QR code on clothing tag is customizable, you can easily incorporate it into your product design. Since QR codes are not often seen on clothing products, they are most likely to catch the attention of shoppers.

Take advantage of this marketing opportunity and discover a positive organic surge in sales.

Makes feedback collection easier

Feedback collection is one of the many priorities of a business, as it reflects how the customers find your product’s quality. However, feedback collection takes a lot of effort and cost, especially when printing forms.

Good thing you can now create online feedback forms and have them disseminated to your customers by letting them scan a Google Form QR code via their own devices.

Their responses will be automatically saved in your online database. You no longer have to print tons of forms, which also cuts you off on expenses.

Innovative and creative addition to your design

Since QR code apparel are customizable, you can easily integrate them into any material, like an additional fashion element.

Using a QR code clothing as a design for your clothing products may also reflect a subtle blend of tech and uniqueness.

People have yet to realize the potential of clothes with QR codes as a design, but many AI software are already capable of transforming QR codes into art. If you can take advantage of this before the trend blows up, that can make you a trailblazer in your industry.

Helps reduce paper waste

Since QR codes are flexible, you can either print them or share them online for maximum reach. And because of that, a single QR code can go a long way. 

No more printing tons of them, so using a QR code apparel tag helps reduce paper waste that may affect the environment.

How to create a QR code for your business with Free QR Code Generator

If the benefits above got you interested in hopping onto this trend, here are 7 easy steps to get your QR code journey started:

1. Go to the Free QR Code Generator website.

2. Choose any of the available free QR code solutions that you wish to use.

Pro-tip: If you want to use a dynamic QR code solution, click the More button and sign up. Don’t worry because it’s FREE! 

3. Provide the required data to proceed with the generation.

4. Hit the generate QR code button on the bottom part.

5. Personalize your clothing QR code design using the available customization features on the site.

6. Check the quality of your QR code by scanning it on your own device first.

7. Download, print, and share your QR code.

More creative uses of a QR code clothing  and other fabric products

Let’s go all out and discover more possibilities of QR code uses for your clothing business that will make every customer’s scanning worthy:

Inventory management

Managing inventories is now a lot easier with clothes with QR codes and their capability to track. Be reminded, however, that the tracking features are only available for the dynamic type.

You can use QR codes to monitor the number of supplies left, shelf number, and supplier address and contact details.  

You just have to create an updated sheet of these products, so whenever employees scan them for inventory checking, all the details are shown automatically—no manual checking!

It helps save time and allows employees to focus more on other important matters for your brand.

Promote discounts

When hosting a discount sale or special promos, you can use a retail QR code to enhance the experience and add a little twist to your marketing stint.

For instance, you can hide a QR code clothing  on any item, and those who can find the code must scan and present the discount code or voucher upon checkout for a certain percentage off.

The Multi-URL QR code also has time redirection features, which will allow you to set different discounts according to the time the code was scanned.

Say, shoppers who scan the code at 10 AM will receive a 10% discount, while those who scan at exactly 12 PM will get 50% off.

QR code clothing label for digital marketing

Don’t limit your sales to physical stores, maximize digital marketing and sell your items online, too. And the best way to do that is by tapping QR code technology.

You can market your products on various online platforms, like websites, where you can reach a greater audience.

Create a clothing QR code that will lead potential buyers to your online shopping website or even social media sites and make them check out items in the comfort of their own homes.

Events and promotions

You can use QR codes on clothing for events and promotions, too. For instance, merchandise sold at the fair could have a QR code, which, when scanned, would show details of the next fair event.

It eliminates the need to print separate flyers or posters to promote your next event; a single QR code can do the job for you.

Authenticity assurance

The emergence of counterfeit items today is undeniably alarming. Imagine paying the original price but getting poor and counterfeit quality.

To make sure that your customers get what they pay for, use a clothing QR code to help them check its authenticity. When they scan a clothing brand’s QR code, it should verify that the item is original.

Using QR codes with a unique embedded format can combat this growing problem in the retail industry and save your brand from being a victim of copycats.

QR code on clothing for brand engagement

You can also link customers to a brand’s website, social media sites, or promotional video. This makes it easy for customers to access and interact with the brand, which could increase engagement and boost sales.

By showing off your brand on all possible platforms, you develop brand retention among customers, giving you a headstart over other competitors.

The best part about this is you can always redirect existing QR codes to another data should a new campaign arise, leaving you no worries about previously distributed codes on your products.

Interactive experiences

More efficient technology continues to surface today, including AR or augmented reality. If you can incorporate this into your products, you’ll be able to give your customers an experience they’ll never forget.

Here’s a tip: You can do this through QR codes. You can add a QR code clothing label, which, when scanned, will lead to a virtual try-on. This is very helpful, especially for customers on the go.

Customer service

A QR code on clothing can conveniently connect buyers to your customer service team in case of inquiries and complaints.

Remember that it’s important to give value to what the customers want because it will help your brand curate better marketing strategies in the future.

However, you can only extract this information if your customer service team is easily reachable, so make sure to provide your customers with an easy means—as in QR codes.

Best practices when customizing QR codes

When using QR codes, it’s important to note how you can stand out among the pool of QR codes that are already in the market. The answer is the customization feature of your free QR code maker.

Don’t overcrowd your QR code

QR codes tend to get pixelated, especially if the embedded data is huge and you’re using static QR codes. Since static ones directly encode the data in itself, the more data you store in it, the denser the pattern will look.

As a result, it might affect the scannability of your clothing QR code. So to avoid this issue, go for dynamic solutions. They come with advanced features, too, that will surely help your brand.

Use colors and be creative

The black-and-white QR codes are the standard, but did you know that you can actually create colorful ones? It will help you stand out among other QR codes and will give your brand its own identity.

When choosing colors, avoid pastels and light ones. Scanners might take some time to detect them. Always go for a dark pattern and a light background, too—it will make the patterns pop out more, which is necessary for scanning.

Make sure not to use the same color for the pattern and background, if you need them to be similar, you can use the gradient option.

Play with QR code elements

Don’t settle with the typical pattern, eyes, and frame design.

Let your creativity run wild. Mix and match designs available at our software until you come up with the best combinations. A customized QR code element can impact the overall look of your code—attracting more attention.

Add an engaging CTA

A QR code on fabric is even more effective with a compelling call to action tag.

In crafting one, make sure to use words that give off a sense of urgency, like “now” or “today.” It psychologically invites customers to scan your code as soon as possible without you hard selling your product.

Apart from serving as an invitation, a CTA guides customers on what to do whenever they see a QR code. Some might misunderstand it as part of the design, leaving your code unscanned, which is why a CTA is important.

Consider proper sizing

After applying all the tips above, make sure to print your QR code in the highest quality possible—or it’ll be useless.

Since you’d be incorporating it in fabrics, ensure you use fabric-friendly inks that do not wash off easily. Also, when adding these codes to your items, consider the size. But how small can a QR be? Rule of thumb: the smallest you can go is only 2 cm by 2 cm.

Sizing your QR codes smaller than that will only make it problematic and unscannable.

Small Business Success Stories

Still unsure of the QR code’s feasibility? Well, here are some of the coolest QR code uses in the fashion industry, buckle up!

Ralph Lauren QR code

Counterfeiting has been a serious issue in the clothing industry, and sometimes, these replica makers earn a gigantic amount from this scheme.

To combat this, Ralph Lauren used QR codes on the clothing labels that led to the digital product information, confirming its authenticity.

Scanning this clothes QR code will help buyers confidently purchase a Ralph Lauren item, knowing it is indeed authentic.

Diesel QR code

Just like Ralph Lauren, Diesel aims to cut off the growing replica community through QR codes. Diesel used a verification QR code, which is heat-pressed on their denim jeans.

Scanning this QR code will lead you to their website, where you can check the authenticity of the item you bought. Each item has its own unique code to help you easily check your item.

Samsøe Samsøe

This well-known Danish brand is popular for its love and inclination to a sustainable environment. To further this principle of them, they decided to tap on the QR code technology.

Scanning the QR code found on their garments will direct to a reselling process guide that will allow resellers to automatically create a selling ad, complete with product details, image., and text.

Gabriela Hearst

Back in its Spring-Summer 2020 collection, QR codes played a significant role in the success of their product line.

They added QR codes on their product label, which when scanned, leads to information on materials, country, and the production process. This innovative step made a positive impact on both customers and resellers for efficient distribution and purchase decisions.

R Collective

Next on the list is R Collective—a Hongkong upcycled apparel company. They added QR codes to their denim jeans.

When scanned, this QR code leads to various information related to the product, such as: product care, supply chain process, washing and drying tips, and the most beneficial of all—recycling and end-of-life details.

This step not only provided the company with an efficient way out from the typical info-sharing performed by brands, but it also allowed customers to become more involved and turned them into smart buyers.

Frequently Asked Questions

How do you scan original clothes?

Confirm first if the brand provides an authenticity QR code. If it has, grab your phone and open your camera. Point it over the QR code, and the scanning should begin. Don’t forget to read the prompt to identify whether the item is original or not.

If scanning using the camera doesn’t work, go to your respective app store and download a reliable QR code scanner, then follow the same process.

What clothing brands have QR codes?

Two of the most well-known brands in the clothing industry have been using QR codes as part of their marketing strategies: Ralph Lauren and Dior.

Ralph Lauren uses QR codes as garment labels to help with authentication and provide styling tips to shoppers. Internally, they also use QR codes to track inventories.

On the other hand, Dior uses QR codes to give away limited-edition items like their Air Jordan 1 OG sneaker.