Ways to advertise through QR codes on vehicles
Increase website traffic
You can display a QR code on the exterior of automobiles as a mobile-friendly substitute for traditional advertising tactics.
A pizza delivery service, for instance, might use a URL to QR code on their delivery vehicles to redirect customers to their website.
This makes it easier for their target audience to access the website, place orders, read service or food reviews, and connect with the customer support team.
Redirect to a landing page
QR codes on corporate vehicles can direct consumers to a specific landing page or website. Deploying this tool makes it easier for users to get additional details about your product or service.
A car shop, for instance, might use the HTML QR code to link customers to a customized product page containing details about the vehicles they sell.
You can also enhance your social media engagements by simply displaying a social media QR code solution on public vehicles.
This allows you to embed multiple social media profile links in a single code. So, once it’s scanned, onlookers can get easy access to your socials and engage with your posts.
Offer deals
Customers who scan your QR code on the car can receive a discount or other promotions.
A clothes retailer, for instance, might put retail QR codes on the sides of their delivery trucks in exchange for a discount on future purchases.
Using a QR code on vehicles can drive customers to a sign-up page for a special event. This is where you can apply the Event QR code solution comes into view.
You can encode the location, date, and time of your event on the code, allowing straightforward event information access.
Referral campaign
You can redirect consumers to a recommendation page to increase awareness of a referral program.
For example, an insurance company could place QR codes on their company cars, directing customers to a page where they can refer friends and family and earn discounts on their insurance policy.
Share store or shop location
One effective way to encourage customers to visit your shop is to share the QR code on a vehicle embedded with the shop's location.
A location QR code features a map to help potential consumers navigate your store. You only need to type in your GPS coordinates or link them to a map application like Google Maps for easy directions.
You can also include additional information like parking or tips if they are commuting. This enhances user experience and makes your physical store accessible to all customers.
Increase app download
Advertising tools such as QR codes can help you boost app downloads by placing them on moving vehicles. For instance, putting them on Public transportation, such as taxis, has numerous passengers daily.
When people see a QR code, they will likely scan it. QR codes that link them directly to their phone's app stores, like the Apple App Store or Google Play Store, will make them see your app. This encourages people to use it.
This strategy gives users the convenience of not needing to search the application's name and allows them to use it immediately.
Creating your car QR code using the Free QR Code Generator
Here is a step-by-step guide on how to create a QR code:
- Go to Free QR code generator website.
- Choose the type of information you want to encode in the QR code. It could be a website URL, text message, phone number, email, or other data types.
- Depending on the option you choose in step 2, input the information in the appropriate field. For example, enter the URL in the "Website URL" field to encode a website URL.
- Click on "Create QR Code."
- On the next page, you can customize the appearance of the QR code, such as the color and size, and add a logo if you wish.
- Download the QR code in the desired format (PNG, JPG, PDF, SVG, etc.)
- Print the QR code or display it prominently where more users want to scan it.
- It's important to note that to ensure the QR code is readable and scannable, it should be at least 3cm x 3cm and with good contrast between the QR code and the background. Make sure to perform a test scan.
- You can also include a call-to-action (CTA) on the landing page that directs visitors to take a specific action, such as visiting a website, filling out a contact form, or making a call.
Best practices in making your QR codes on corporate vehicles
Want to maximize your QR codes? Here’s how:
Add a call to action (CTA)
Use a CTA like "Scan here for more information" next to the QR code to encourage them to scan it.
Adding a compelling CTA encourages your target audience to scan the code and engage with the embedded content.
Make sure the QR code is scannable
The QR code should be big enough to be easily scanned but not so large that it occupies an entire space and leaves no room for your CTA and promotional messages.
Additionally, the QR code and the background should both have high-contrast colors. Meaning the background should be of a lighter shade than the pixels or the code itself.
This will make the code scannable. To gauge the code's efficacy, keep tabs on the number of scans with a QR code tracking service.
Ensure working URLs
Ensure the QR code works and links to the correct location before distributing it widely.
Make use of a dynamic QR code for cars that can be updated even after you print it. You can edit and change promotional content or update your website with dynamic QR codes.
It helps you save money and time by reducing printing costs and making new codes whenever you need a marketing refresh with seasonal offers and discounts.
This ensures that your campaigns and website stay relevant and valuable. If the QR code links to a website, your website should be up-to-date, accurate, and user-friendly.
Personalize your vehicle QR code
Brand awareness is essential to establish your business; QR codes can help you with that. Consider branding the QR code to raise awareness of your business and make it more visually appealing.
By customizing your codes, such as adding a logo and matching the colors, frames, and shapes to your brand's aesthetic, it is easier for clients to recognize your QR codes.
Consistently using these branded QR codes in your marketing materials can change people's opinions about your company and help you boost your brand's identity and visibility.
Industries that can use QR code for cars
QR codes are versatile, and various industries use them to maintain or upgrade their business.
Automotive industry
QR codes on vehicles can advertise and promote new models or special deals.
By scanning the QR code, customers can quickly access information about a specific vehicle, such as pricing, features, and inventory availability. They can also schedule test drives or request more information.
Transportation industry
To improve the transportation industry, QR codes on vehicles such as buses and trains can provide passengers with information about routes, schedules, and stops.
They can use QR codes to promote public transportation and encourage people to use it instead of driving.
Advertising industry
The advertising industry's use of displays and ads with QR codes is no surprise.
For example, a company that provides mobile car detailing services could place QR codes on their vehicles to advertise their services and allow customers to book appointments easily.
Similarly, a real estate agency could place QR codes on their vehicles to promote their listings and allow potential buyers to access more information about properties.
Advertise with a vehicle QR code
Your vehicle QR code technology can now help with your marketing, promotions, and brand awareness strategies.
QR codes on cars have become more accessible to different people since they can be used and seen anywhere.
Now, your promotions and advertising have become reachable anytime, anywhere with QR codes.
Ready to take your vehicle marketing to the next level? Visit the Free QR Code Generator online, sign up for an account, and start a QR code campaign now.
Frequently asked questions
Where should I place the QR code on my vehicle?
You can place your QR codes anywhere in your car, but you need to note where and for what those codes are for. People commonly place QR codes for vehicles on the windshield, dashboard, or driver's side window.
This ensures the QR code's accessibility and is bright enough to scan. If the goal is to advertise your promotions or brand, placing QR codes at the passenger and back seats is also recommended.
