Movie QR Code: Streamlining The Film Industry With A Scan
By: Fatima P.Last updated:December 06, 2023
A movie QR code is an innovative technology that lets you promote your movies and films on all platforms seamlessly in just a scan.
More and more movie producers now use QR codes to add a tech element to their films, arousing curiosity among the audience.
Whether hidden or not, QR codes show a positive impact on the overall performance of a film. Check out how you can create code, too, using a free QR code generator.
It is a 2-dimensional barcode that has the capacity to store different forms of data, ranging from links, files, audio, images, and more.
So, a movie QR code is a barcode that’s specifically tailored for movie purposes, such as tickets, posters, and advertising.
This QR code is meant to streamline everything about the movie industry in just a scan—saving everyone’s time and effort.
5 Creative uses of movie QR code
There are many QR codes used for movies. Below are just some of the few tricks you may apply:
Reviews and feedback
Movie houses and cinema theaters can collect feedback and reviews from movie-goers. They can ask questions about cinema services and staff performance to help them better their business.
To do this, you only have to secure the link of your online survey form and convert it using the Google Form QR code.
Resorting to QR codes will help them save on printing expenses as well. It can also attract more reviewers as they no longer have to answer on-site, but have through their own smartphones at their own pace.
As a movie ticket QR code
You can do an online ticket-selling through your website. Simply embed your website link on a URL QR code solution. Users can immediately reserve and pay for a ticket when scanning this code.
It saves many audiences from the hassle of long queues at ticketing booths. It’s much more organized and efficient also for the management.
The use of QR code in lead generation and sales have been proven effective by several known movies, that’s why today, we often see printed movie ticket QR code—this is the fastest way to share a code.
Social media boosting
Advertising a movie can also serve as an avenue to expand the film’s reach on social media.
With a social media QR code, you can store all social platforms in one code, allowing easy follows and could result in a boost in social media presence.
Increase website traffic
If not on social media sites, you can direct audiences to your official website as well.
The more traffic, the more engagement you’ll get, and it will help you build a credible website that people can trust. Being able to build a reliable website will allow you to easily promote future films.
Advertising and marketing
Of course, QR codes are best used for advertising and marketing. You can print it or share it online, acquiring greater reach and creating more engagements.
You can use a QR code to store the film poster itself, details on the film cast, some bloopers, and even time and date of showing through the H5 QR code solution.
This saves you from printing tons of posters that only contribute to more paper wastes.
2. Choose any of the available QR code solutions you wish to use.
3. Fill in the required information.
4. Hit on the generate QR code button.
5. Personalize your QR code design by using the available custom features.
6. Test your QR code by scanning it first on your device.
7. Deploy your QR code.
Tips and tricks for proper customization with the Free QR Code Generator
QR codes can be more effective when designed creatively—they attract more attention and create more scans.
Below are some of the custom tricks you can apply to your QR code.
Use a dynamic QR code
Dynamic QR codes are more advanced types of codes. It offers more features than static ones, including edit, track, expiry, and password-protect.
If you’re going to create a movie QR code, it’s advisable to use dynamic. You can save more time re-generating a new code each time a new movie is out. You can just redirect existing QR codes to another data.
If you opt to use a static one, you must generate a new code and discard the old one. Now, what if you mistakenly input the wrong movie time and have already reproduced tons of these tickets?
Imagine the hassle of informing all the recipients of the correct movie hours. It will take up much of your time and effort.
Choose a palette color that matches your ticket prints
Every QR code ticket is designed according to the respective poster layout. Using the same color palette in the QR code would be best.
However, if the movie palette does not conform to the rule of thumb for QR code color, then don’t use it anymore.
When choosing colors, you should avoid pastel and light ones. They’re hard to detect. Also, consider a darker pattern and a lighter background—this will make the pattern pop out more, allowing scanners to easily detect it.
Play on the QR code element look
At the Free QR Code Generator, you can play around with different customization features.
Explore the different frame templates, pattern styles, and eye shapes. Mix and match any of these until you come up with the best design for your movie QR code.
Add a call to action tag
It’s important to add a call to action tag on your QR code; it will not only help attract scanners, but it will also serve as an instruction, especially for those unfamiliar with QR codes.
In using a CTA, choose words that resonate with urgency, like “Now” or “Hurry.” Compelling QR codes have a higher chance of getting scanned than those without CTA.
Print in high-quality
Since you’ll be printing this QR code on your movie tickets or movie posters, you must ensure that it is with the best printing quality. Upon downloading your QR code, use the SVG format.
This format works best for printing as the quality remains high even when stretched. For digital posting, you can download the code in PNG format.
Also consider the proper sizing of the code before printing. How small can a QR code be? It depends on where you intend to place it.
Bigger QR codes require long distance scanning; smaller ones need scanners to be near it.
Real-life uses of QR codes for movies
Here are five movies where QR codes are spotted:
Iron Man 2
Back in 2010, when Iron Man 2 premiered, its marketing team integrated the use of QR code technology by adding a QR code to its film poster.
The QR code is right at the heart of Iron Man and becomes almost unnoticeable as it blends well with the character’s body.
When scanned, the QR code redirects to a website where the audience can get more of the movie, like photos and trailers.
Ready Player One
This sci-fi film is anything but tech—AR, VR, and the like. So a QR code integration to this only adds more value to the film.
In the official trailer of the Ready Player One movie, a hidden QR code for this movie can be found on one of the cars that flipped in the crash scene.
Scanning the code will lead to the official website of the film, allowing easy access to more resources about the movie.
Red Notice
Promotion and marketing of the movie Red Notice also jumped into the QR code-integration world.
They flashed a QR code on TV screens placed in an easter egg to lead users to some bloopers and behind-the-scenes clips of the movie, piques the audience’s interest even more.
This innovative approach contributed to the overall success of the film as it became a box-office hit.
A complete blockbuster: movie plus QR codes
Bring any movie to different heights, and add a touch of technology as in a QR code.
A movie QR code can make all the difference—not only does it help in marketing and advertising, but it is also a great tool for sharing various forms of information with your audience.
If you’re a movie producer or someone who’ll be starring in a movie soon, it’s best to create your own unique QR code now.
Head on to the Free QR Code Generator today and make your movie a blockbuster hit!
Frequently Asked Questions
Can I screenshot my QR code for tickets?
Yes, you can. If you find it a hassle to bring a physical ticket, you can just take a photo of it, screenshot the digital file, or save a digital copy.
Either way, movie house personnel can still scan the code in any format (digital or printed). Just show the QR code photo to them and allow them to scan the code, so they can verify its authenticity.
However, there’s a catch to this. Allowing customers to carry digital tickets rather than physical ones still depends on the movie house management.
To avoid any problem on the exact day, better inquire first about their rules and regulations about this matter.
How do I scan a QR code for a movie ticket?
You can try three different methods to use a movie ticket scanner:
1. You can use your smartphone camera. Launch your camera, position it over the QR code, and wait for the scanning to begin.
Note that this trick only applies to specific devices: Androids 8 and above and iOS 11 and above. For lower-version devices, try the other methods below.
2. You may also use the Google Lens app on your device. If you have a ready-installed Google Lens app on your device, you can use this to scan a QR code.
Just hover the lens on the QR code. A scanning parameter should appear, signifying that the scanning has started already.
3. There are many QR code scanners available online. If none of the first two methods work for you, you can download any third-party scanners.
Check out the reviews and ratings first to help you choose the best choice. It’s important to pick a reliable and credible scanner, as this might leak your device’s data.
