What is a QR code flyer, brochures, and posters?
There are several reasons why QR codes should be a part of your printed marketing campaigns. Check out some of the benefits below:
You can easily integrate QR codes into any print materials
QR codes work well with both online and printed media, but the best thing about them is that they have room for customization.
You can design a QR code however you like, especially so that it matches your poster’s design and overall branding. Just make sure that your free QR code generator offers this feature.
This only means that you can add another significant element to your material without worrying about aesthetic damage because QR codes will be the ones to adjust to keep the balance between function and design.
Allows you to cut on ads and marketing efforts
These smartphone-scannable codes are also cost-effective. A single QR code in marketing can already go a long way, especially when using a dynamic one.
While everyone is used to printing tons of posters and flyers to reach a greater market, did you know that you can do that just by printing a piece with a QR code for brochure?
Just make sure to position your poster in a crowded place or area where people can easily see and scan the code. The QR code should also contain the necessary information.
Passersby can even take a photo of the code and re-scan it anytime they want—it’ll still give them the same embedded data.
Another great thing about this is that if you wish to use this QR code marketing for a new campaign, you can just replace the content as dynamic QR code comes with an edit feature; no need to generate a new code and reprint materials.
Flyer QR codes, simple as they look, can actually hold a lot of information—ranging from texts to files. This makes them a very valuable addition to your marketing materials.
Through them, you can provide scanners with a new experience and elaborate your campaign as you stretch out to more than just texts or static images.
Well-informed audiences make better choices, and you, being transparent, boost your credibility tenfold—giving you an edge over others.
Flyer and brochures QR code has a tracking feature for monitoring
Surprisingly, QR codes come with tracking features. This is great to help you monitor the performance of your campaigns, whether it’s being effective or not.
Some data points you can collect via this feature are the number of scans, time and date of scanning, location of scanners, and the devices used to scan the code. From here, you can already picture out who your market is.
FREE and upgradable anytime
Did you know that creating a flyer with QR code is affordable and can even be FREE? Yes, you’ve read that right.
When using static QR codes, you don’t have to pay for anything; no subscriptions are needed, and you can use them forever.
However, there are limitations to their features: you cannot edit their content once generated and printed.
Even with dynamic QR codes, when using them for the first time, you can use the freemium version. This will allow you to enjoy three (3) dynamic QR codes without fees. Sounds like a deal, right?
Applications: How to use flyer and brochures QR code
Interested in using QR codes and pairing them up with your printed marketing materials? Well, here’s how you can use QR code signage to boost your business venture’s visibility and sales:
Share product details
If you’re a manufacturing business or promoting a certain product, you can use QR code to provide your audience with more information about it.
These could be data that no longer fits in a typical product packaging due to limited dimensions. For instance, if it’s a cosmetic product, you can share the ingredients and what these ingredients are for.
If it’s anything consumable like food or drinks, you can share the source or health benefits that consumers can get from it. Transparency means a lot to many buyers, starting off honestly is a thousand points for you.
Send out survey collection link
Other than that, using a flyer and brochures QR code can also be a great method of collecting and gathering feedback from your customers without the need to send out survey forms personally.
For this specific cause, you can use a Google Form QR Code. First, create a survey form, then save the link and convert it into a QR code on print. Add this to your printed materials and wait for the responses to flood in!
It cuts the cost allotted for hundreds of survey forms. Plus, it’s much more convenient for customers because they can just use their smartphones and answer the survey anytime, anywhere.
Flyer QR code for authenticity and verification
QR codes are proven effective tools for verification and authenticity checks. Many big brands are even using QR codes to keep their customers away from purchasing counterfeited items.
You can add QR codes to your products so that when buyers scan the code, they will see details, like manufacturing date, batch number, and authenticity certificate—basically anything that proves the item isn’t fake.
Customer loyalty programs can be an avenue to entice customers and audiences to engage more with your business or brand.
You can use magazine QR codes to hide voucher codes that customers can present upon check-out to avail of a discount. Strategies like this will encourage customers to join whenever you open another the same activity in the future.
QR code for brochure to provide tutorial videos
Tutorial videos are very in demand, especially for electronic products. Sometimes, written instructions are not always enough to guide buyers. If the item is too complicated for them, would you expect them to purchase? No.
But by using a video QR code, you can provide them with a clearer digital video tutorial that’ll make their lives easier. This convenience will definitely make them buy again, for sure.
Convenience matters to many. One common problem with convenience is the struggles that come with wayfinding. If your shop or restaurant is hard to find, people will most likely give you no attention at all.
Following QR code best practices, It’s best if you give them the exact pinned location of your shop; scanning the QR code on a pamphlet or flyer will instantly direct them to the correct path, making it easier for them.
By creating a single poster about your brand and adding a social media QR code to it, you increase the chances of boosting your followers.
The best part is that this solution alone can hold multiple social media links. Whenever someone scans the code, all your social sites will come to display.
It’ll then be easier for them to follow you on all your platforms with just one click.
How do I convert a brochure to a QR code using Free QR Code Generator
If you wish to create a QR code for your flyers or convert a brochure into a QR code, there are only seven (7) steps that you must follow:
1. Go to Free QR Code Generator website.
2. Click on the file QR code solution.
3. Attach your brochure file; just make sure that your file is one of the supported formats by the QR code generator.
4. Click the generate QR code button.
Pro Tip: We recommend you choose the dynamic QR for an editable and trackable QR code. Want to create one for free? Sign up for a free account—no credit card details required!
5. Customize QR code. Play around with the available custom options; you can make your QR code as unique as you can.
6. Test your QR code for any scanning errors by scanning it first on your device,
7. Download your QR code and edit to your poster or flyer layout, then print.
With a flyer and brochures QR code, you can enhance the quality and performance of your old print media materials.
This added touch of technology will allow you to close the gap between offline and online marketing strategies, acquiring bigger markets and bringing in more sales.
Who says that print media is no longer a thing because of today’s technological advances? QR codes and flyers are here to prove that wrong. In fact, this collaboration is the birth of a greater marketing strategy that will last for ages.
If you’re still not convinced, you’re missing out on the best opportunity. Visit Free QR Code Generator today and check out all its offered solutions.
