10 Tips and Tricks for Using QR Codes in Marketing

By: Fatima P.Last updated:August 30, 2024

The search is over because the list you’re looking for is here. We’re sharing the best and top 10 tips for using QR codes in your marketing.

QR codes help maximize the reach of your marketing efforts with their easy and interactive nature.

They offer a quick way for your customers to access information, engage with your brand, and make purchases.

Using a free QR code generator, you can easily create customized and branded QR codes tailored to your specific marketing needs.

To make the most out of it, read on to follow some tips on using it.

Table of Contents

Top 10 tips for using QR codes in your marketing:

Link directly to your website with QR codes

A QR code for marketing automation can direct customers to your website’s landing page or product. Place them on your promotional materials, such as posters, so customers can scan them.

These can lead them to your latest product launch or a list of products from your newest collection.

This makes it super easy for customers to find what you’re promoting, increases engagement, and boosts the chances they’ll take action right away. Plus, it’s a fun and interactive way to connect with your audience.

Boost engagement with QR codes in print and business cards

You can also add QR codes to print materials to provide customers with additional information or to direct them to a website.

Putting a QR code on a brochure can attract new customers and encourage repeat purchases.

Similarly, marketers can use a digital business card, also known as a vCard QR code, which lets scanners save your contact information with just a scan and tap. This fosters stronger connections and simplifies future communication.

Creative use of QR code in education

Educational institutions also deal with marketing in different ways, and QR codes can greatly help with this.

Universities can use QR codes to encourage prospects to enroll in certain programs they offer. The QR code can be placed on posters or flyers that contain a program’s promotional content.

Interested students can scan it so they can learn more about it and access detailed information, curriculum outlines, or even virtual tours directly on their smartphones.

This eliminates the need for bulky brochures or following up with piles of inquiry forms.

Social media deals and discounts using a QR code

One of the 10 tips for using QR codes in your marketing campaign is integration of customer loyalty programs. Marketers can add a social media QR code to posts to promote deals and discounts.

You can announce a flash sale or limited-time discount on social media with a QR code that unlocks the deal upon scanning and takes users directly to the product page.

This eliminates the need to search for these special offers on your website, streamlining the experience and resulting in higher conversion rates.

Empower informed purchases with in-store QR codes

One of the most creative ways to display QR codes is on product labels. It can unlock a number of possibilities for your brand.

The QR code can lead to a product’s nutritional information, user guide, video tutorial, or even secret recipes.

Doing this provides transparency and encourages a deeper connection with your customers which makes a loyal patron out of them.

Getting any ideas yet? Read on as we are halfway through our 10 tips for using QR codes in your marketing and growth.

Optimize marketing campaigns with QR code tracking

Dynamic QR codes come with a data analytics report that you can reference when creating new marketing campaigns.

Leverage QR code analytics to track how often your QR codes are scanned and by whom. For example, data from QR codes for restaurant marketing can provide valuable insights into your consumers's behavior and help refine your specials and marketing strategies.

Use QR codes to stay relevant

There are several uses of QR codes in everyday life, which is why employing them in your marketing campaigns makes sense for your brand if you want to keep up with trends.

They offer a unique opportunity to bridge the gap between the physical and digital worlds, creating a more interactive and engaging experience for your customers.

Enhance event experience with QR codes

Using a banner QR code for an event can provide an interactive experience that keeps attendees engaged from start to finish.

Print QR codes on event tickets or include them in a pre-event email. Upon arrival, attendees scan the code with their smartphones, and the system automatically verifies their registration.

Additionally, you can scatter QR codes throughout the event venue, linking them to interactive web pages with detailed information about speakers, presentations, schedules, or even venue maps.

Attendees can access this information at their own pace, eliminating the need for bulky handouts. Get this from a free QR code generator.

Build customer loyalty with QR codes

Keeping your customers engaged and coming back for more is essential, and QR codes offer just this.

You can integrate QR codes into your loyalty program by adding them to receipts. Customers can scan the codes to earn points, access exclusive discounts, or redeem rewards.

This gamifies the shopping experience and incentivizes repeat purchases.

Mobile-friendly campaigns using QR codes

Since QR codes are mostly scanned using smartphones, they are perfect to use in mobile-centric campaigns.

Your QR codes can unlock AR experiences that enhance product visualization and engagement.

Pepsi’s The Weeknd AR portal during the Super Bowl LIV is one of the great QR code marketing examples that best embody this.

It made for a more engaging and interactive mobile experience for customers, which drove sales to the roof!

Understanding the basics of a free QR code generator

A free QR code software allows you to create custom QR codes without any cost. Using it, you can convert any link for your marketing campaign into a scannable QR code.

Flyers and brochures QR codes can easily connect physical marketing materials to the digital world.

A quick scan unlocks a wealth of information, product details, or special offers, all accessible through a smartphone.

This eliminates the need for bulky inserts and keeps physical marketing materials engaging and interactive.

If you’ve finished reading the 10 tips for using QR codes in your marketing, you are now ready to create your own QR code.

Steps to generate a branded QR code

Follow this 7-step guide to make a custom QR code for your marketing campaigns.

1. Go to the Free QR Code Generator online.

2. Choose a QR code solution.

3. Add the needed data.

4. Generate your QR code.

Tip: Use a dynamic QR code so you can update its content anytime and track its performance through scan data. Want to try it for FREE? Sign up for an account even without credit card details!

5. Personalize your QR code design. You can add your logo and use your brand colors to match it with your brand’s identity. Make a QR code call to action, as well.

6. Test if your QR code is working properly.

7. Download, print, and share your QR code.

QR Code marketing examples you can take inspiration from

Here are some QR code marketing campaigns that shocked the world:

Adidas QR to Qatar

In partnership with the FIFA World Cup, Adidas released a promotional video featuring their brand ambassador, Ranveer Singh, and a QR code.

Viewers who scanned the code were taken to a website where a live raffle was held for a chance to win a trip to the World Cup.

This strategic use of a QR code resulted in high engagement and brand awareness.

Paramount Plus Halo drone QR code

The famous game Halo was adapted into a TV series, and Paramount Plus announced it using drones!

The drones were seen in Austin, Texas, and locals were shocked to see them lighting up the night in the form of a QR code. Upon scanning, they found that the code led to the series’ trailer.

Its creativity and uniqueness sparked curiosity and generated buzz online, increasing the number of people anticipating the series' release.

Hershey’s video greeting QR code

Another big brand has used QR codes creatively, and this time, they placed them on their product packaging.

In one of their campaigns, they used not one but two QR codes to make for a delightful chocolate gift.

The first QR code is for the gift giver, who, when they scan it, is led to a website that lets them record a video greeting.

The second QR code is for the recipient, who will scan it and see the video greeting made by their loved one.

This video greeting QR code campaign effectively used technology to create a more personal and memorable gifting experience, likely resulting in increased brand loyalty and positive customer sentiment.

Start your QR code marketing campaign today!

So there you have it, 10 tips for using QR codes in your marketing and taking campaigns to the next level.

Start implementing these tips and watch your marketing efforts soar to new heights.
Embrace the simplicity, interactivity, and effectiveness of QR codes to set your brand apart in today’s competitive landscape.

With the help of a free QR code generator, the possibilities are endless. Let your QR codes do the talking, and get ready to see remarkable results!

FAQs

Why are QR codes important in marketing?

QR codes add an engaging element to the usual marketing ads we see. They offer a more convenient, interactive, and trackable way to engage with consumers, drive conversions, and build brand awareness.

As technology continues to evolve, QR codes are likely to remain a valuable tool for marketers seeking new and better ways to connect with their target audience.

What are the benefits of using a QR code?

QR codes offer several marketing benefitsbenefits in marketing,. One is that they enhanceThese includeing enhancing the user experience by providing convenient access to digital content.

They also increase engagement by encouraging interaction with marketing materials, while also providing trackable analytics for measuring campaign effectiveness.

They are also versatile in their application across various marketing channels and materials, and provide instant access to relevant information.

You can see the The variety of use of QR code in education, manufacturing, marketing, healthcare, government, and other industries, makinges it a must-have tool for people across many industries.