How to Leverage QR Codes for Lead Generation and Customer Acquisition
A lot of elements come together to create a winning marketing and sales funnel. These days, one of the best and low-cost tools to get more conversions is the use of a QR code lead generation tool.
To guarantee a boost in your revenue, your marketing strategy must be compelling enough to convert strangers and prospects into paying customers.
Lead generation can be achieved through various marketing strategies, such as email, content, and social media, among others, and QR codes can maximize all these digital marketing strategies.
In this article, you will learn the best ideas on how to create QR codes using a free QR code generator and use them to generate leads and increase sales.
Table of Contents
Common ways to capture leads
Lead capturing is one of the hardest task. It’s not easy to attract attention of potential customers, especially with the growing competition in the market, you’ll have to have strong marketing strategies and tools.
Here are some of the most common ways to capture leads:
- Website: Websites are great platform to capture or attract leads. The thing is you have to properly design your website in order for it grasp clients without pushing too hard on selling. You can add popups or bots to initiate conversion.
- Lead magnets: Another method to capture leads is through lead magnets, like ebooks or guides. Sometimes it’s beneficial for the audience to be informed first as this leads to even deeper curiosity.
Other tools include, discounts and coupons. They attract many potential clients, while building a lasting relationship with them.
- Social media: You may also get leads from from social media through ads, contests, and giveaways that piques curiosity. Such inviting tools will definitely attract viewers to proceed with the exploration of the product or service being advertised.
- Emails: Building a good a email contact list means having a long list of leads as well. Through a good copy, you can invite potential clients to subscribe to your newsletter, so you can constantly remind them of any upcoming events.
You’ll never know, you might convert these viewers into customers in one of those campaigns you craft.
How to use QR codes to generate leads?
QR codes from a free QR code generator are seen in ads both online and offline to drive traffic to a website and facilitate lead generation and sales.
Here’s a QR code guide on some of the best ways that businesses and organizations can use codes to get leads, be it offline or online:
Print QR codes on business cards
It’s easy to print your custom free QR code in marketing, especially on business cards. Make it convenient for people to scan the code and quickly access your contact information or website.
These are then easily saved on their mobile phones. It’s now easier to connect with you rather than the usual exchange of physical cards, which is obviously, more costly and not durable.
They are often prone to be forgotten among the dozens of other business cards that people receive from networking events or even just casual meetings.
QR code in email signatures
By including a social media QR code in your email signature, you can make it easy for people to access your website or social media profiles without having to type in a URL.
This can be a great way to drive traffic and lead generation from your email communications.
This is one example of using QR codes that is guaranteed to increase your followers, who will eventually turn into potential customers.
QR code in sales and physical products
Many businesses have started exploring displays and ads QR code on physical products, such as packaging or labels, to provide additional information or access to special offers.
This was proven effective in boosting engagements. For instance, small businesses have added a video QR code on their labels to tell the story of their humble beginnings and share behind-the-scenes footage of their production.
There are just so many ways you can make full use of QR codes to get leads. For one, you can create emotionally compelling campaigns that build trust, which can hook your customers into buying more from you.
Create QR code scavenger hunts
Some businesses have created free QR code raffle and scavenger hunts to engage customers and drive traffic to specific locations or websites.
When done creatively, this interactive strategy always creates intrigue and excitement in your target market.
For example, you could create a QR code for website campaigns that lead people to special promo links or social media profiles, where they can get exclusive access to discount codes and other offers.
You can also create free loyalty QR code programs, where people can get virtual stamps every time their member QR codes are scanned on your store.
They can collect these ‘points’ and look forward to the reward once they’ve completed the program.
QR code for website and social media posts
Using QR codes in social media posts is one of the best ways to create a sales funnel. By making it easy for people to access your website or other online promos from their phones, you can increase your sales.
As QR codes in ads for social media are so easy to share, this can easily promote your social channels and encourage engagements even for new followers.
How to create a lead generation QR code
Creating one for each of your leads funnel is so easy. Here is a step-by-step guide to creating a dynamic QR code:
1. Go to the Free QR Code Generator website.
2. Select the type of QR code you want to create.
3. Provide the information needed.
4. Choose between Static and Dynamic QR code. Then, click the Generate QR Code button.
5. Customize your QR code according to your preferred design. You can change the colors, frame, eye shape, and pattern style, and even add a logo and a call to action tag.
6. Always conduct a QR code test to ensure the codes are scannable.
7. Download, print, and post your QR code!
Pro-tip: If you want to use dynamic QR codes for FREE, click on our More button and choose any solution then sign up. You will be directed to a different website, but it’s totally safe and just meant for dynamic solutions *wink*
Free QR Code Generator solutions for lead generation and sales
There are different types of free QR solutions you can use, from a simple URL code to a Multi-URL one, and a specific social media QR code, depending on your specific marketing needs.
Below are some of the most effective solutions that you can creatively use to come up with great marketing strategies to improve your lead generation:
URL QR code
The URL QR code redirects customers to the link you want them to access. This QR code lead generation tool is the best for boosting website traffic.
Using its dynamic option, in particular, will help you analyze the data behind every scan so you can iterate and improve your campaigns every time.
To recap dynamic QR codes are codes that can be changed after they've been created or printed.
Simply copy the link of your landing page to a QR code generator, then convert it into a QR code. Your website link will go a long mile as it’s easier to share than the actual link itself, which is prone to errors when typed manually.
vCard QR code
Another factor that contributes to sales is your business’ reachability. If your website is optimized for easy online searches and customer service inquiries, then you’re more likely to build a better brand and website authority.
Use a vCard QR code to share your digital business card. Anyone who scans it can save your contact information directly on their device, so you won't have to worry about them losing your calling card!
You can add this to your email signature, social media bio, or your company website’s employee profile.
Social Media QR code
Of course, social media is one great leverage for QR code lead generation. As almost everyone has social media these days, so this is a considerably large audience to attract.
You can customize social media QR code to store all your social media platforms, including e-commerce sites if you’re into retail. This way, users can easily follow all your accounts in one tap.
The more followers you gain on each account, the easier it is to grow your loyal customers.
Google Form QR code
Along the way, you will need to gather more information about your target market’s preferences. To gather relevant data, you can use the free Google Form QR code to conduct a survey.
Make sure it’s comprehensive and not too long. This one is more effective as it can be accessed on people’s mobile phones, skipping paper surveys and just making it more convenient for your customers.
People tend to ignore survey links. Instead, you can display an inviting QR code, which you can create from a free QR code generator; with a compelling call-to-action instead of a boring link, and that will increase the chances of getting people to participate in your survey.
H5 Editor QR code
Big brands usually generate leads via their websites. But how can small businesses do that when they don’t have their own website?
Buying a domain for a website and paying a developer is truly costly. The good thing, though, is that the H5 QR code has a free editor where you can create a personalized landing page.
Using this QR code lead generation tool, you can promote your products, advertise your business, and generate leads for your business.
Don’t have a payments-enabled website? No worries. An H5 Editor QR Code can provide your customers with links to eWallets such as PayPal, Venmo, and Apple Pay, so you can still get the sales easily!
App QR code
If your business or brand has an app, you can also use QR code in sales—to increase its downloads.
Instead of sharing links to your mobile app or making customers find it on their own in their respective App Store app, they can just scan your app QR code and automatically access the download page.
Understanding your customers and making it easier for them to follow your calls-to-action in one scan using a customized free QR code has been proven to be quite effective for businesses, big or small.
Maximize the potential of QR code lead generation tools
Traditional marketing to generate leads is effective, but today’s technological advancement opened up potential clients online.
QR codes are the best and low-cost solution to close the gap between online and offline users.
Free QR Code Generator is your best partner for creating effective QR code-powered campaigns with its wide variety of customization features and top-of-the-line cybersecurity features.
Maximize QR codes to increase your sales and generate leads. Sign up for an account today and create your effective sales funnel!
