What is a customer relationship management (CRM) QR code?
This QR code is directly linked to a CRM system. When scanned with a smartphone, it provides access to a customer database or performs a specific action in the system.
A business can create personalized QR codes for each customer’s information and details within its CRM database.
Brands can also use QR codes for customers to leave reviews, helping them gather valuable insights and improve their products or services.
Another way to amp up your customers is through loyalty programs. You can encourage them to scan a QR code at each purchase to earn rewards or points for future discounts.
Dynamic QR codes can particularly help businesses track customer purchasing habits and tailor their marketing efforts accordingly.
What is a dynamic QR code, you might ask. In a nutshell, these are QR codes that can be edited even after generating them, making them ideal for CRM, tools, and other related systems.
Small businesses without a payments-enabled website can accept online payments using a QR code, redirecting customers to a secured payment page and booking services.
Best uses of CRM QR codes
Get creative in making full use of QR codes for customer engagement strategies. Here’s how you can use QR codes as customer relationship management tools:
Personalized Identification QR codes
Businesses can create unique QR codes for each customer profile linked in their CRM system. This allows for easy access and updating of customer information.
These QR codes for receptionists add to your company’s exclusivity and make every customer feel special with their own interactive identification customized just for them.
The best example of this is how airlines in major cities worldwide use QR codes to help passengers pass immigration easily.
They can answer the identification page as they line up, and by the time they get to the scanner or immigration officer, they have already completed the questionnaire on their smartphones.
Just one scan, and they’re off to the boarding gates.
QR codes for loyalty programs
Customers can scan QR code strategies retail customer engagement and loyalty programs at each purchase to earn rewards or points towards future discounts.
This strategy encourages repeat customers and allows managers to track customer purchasing habits.
Brands can use a QR code for customer satisfaction to gather customer feedback through surveys or review platforms such as Google Forms.
In one scan, consumers can instantly access the form to leave their comments. No need for a paper form, which can be quite tedious. They can easily answer your forms right after scanning the code.
QR Code for marketing and communication
Businesses can use QR codes to send personalized marketing messages or customer updates.
For example, a company might use a QR code to send a special offer or announcement directly to a customer’s phone.
This will make the customer curious about what they will find when they scan it, ensuring that they will engage with the QR code.
Event registration and ticketing
There's a QR code event registration and ticketing that you can use, too, making it easy for customers to access event information and redeem tickets.
You can add teaser videos to get them excited about the upcoming event, and they can easily share this with other people who might be interested, as well.
QR codes can be used for contactless payments, allowing customers to make purchases by scanning a code with their phone.
Of course, most customers now prefer cashless transactions as they’re more secure and convenient.
In fact, “52% of online shoppers report shopping internationally,” and non-cash transactions are projected to grow at a 15% Compound Annual Growth Rate (CAGR) for the 2022-2027 forecast period, according to Capgemini’s World Payments Report 2023.
It also helps that there’s a growing demand for the use of “wallets, QR code payments, A2A payments, and more” worldwide.
Benefits of using a QR code for customer relationship management
Here’s what you will get when using QR code for customer service and support:
Streamlined communication
With one scan of a QR code, customers can instantly connect with your customer support to ask for assistance, monitor their delivery, or send an email.
This gives your company huge savings in manpower and unnecessary communication software. Centralized communication can be done easily in one dynamic QR code.
One of its best features is that it's an editable type of code, so if you need to update or edit any information, you can do so. You can keep using it as needed.
Customer data gathering
Just how effective is your QR code for customer relation management? Aside from feedback and purchasing habits, you can also track the scanning activity of your target audience through dynamic QR codes.
Understand your customers. This advanced feature offers insights that you can use to improve your campaigns, such as the scan location, number of scans, device types, and your page’s bounce rate.
QR code for customer satisfaction
Imagine having everything you need in just one scan. QR codes can make it easier for people to know about and interact with your brand, leading to a better overall customer experience.
You can create a Landing Page QR code that leads scanners to a single website where they can find your survey form, review page, or social media links and leave rave reviews about their experience.
Increased efficiency
How many times have you gone to an event where QR codes are the main tools for identification? It’s quite fast and convenient, right?
Through this, a QR code for customer service can help you automate and streamline your processes, such as event registration and ticketing. This is a huge win for your customers and one less major expense for your business.
Long-term cost-cutting
Talk about effective and long-term cost-cutting without ever losing the quality of your service. In fact, it even improves your service by a bigger margin.
QR codes help reduce the need for paper materials and manual data entry, leading to much bigger savings annually.
How to create a custom CRM QR code with Free QR Code Generator
Just follow these easy steps to get started:
- Go to the Free QR Code Generator online.
- Choose a QR code solution you want to use.
- Attach the details needed to proceed
- Generate the QR code
- Customize the QR code design by adding colors, changing the frame and eye shape, adding the brand logo, and a call to action.
- Test-scan your QR code to check if it's working.
- Download, print, and deploy your QR code.
Here are some best practices for using CRM QR codes:
Make sure the QR code is easy to scan
This includes using dark colors for the pattern and light colors for the background. You must also use a size that’s appropriate for where you’ll place it.
Study the right QR code size and printer to use so you never lose out on the quality of your campaigns.
Always test the QR code before deploying it
What’s a compelling customer service campaign without making sure it’s actually scannable?
Before you print out these posters, flyers, table tents, survey forms, and others, ensure they function appropriately and link to the correct information or action.
Provide a clear call to action
To entice customers to scan the QR code, practice one of the QR code best practices—include a CTA. Make it clear to them what they should do, such as “Scan to access special offer” or “Scan to get coupon.”
Use a trusted QR code generator
Use a reliable and secure free QR code generator to generate a QR code containing your data.
QR Code data security should be taken with utmost importance. Use an ISO-certified software to make sure your business is protected from possible cyberattacks.
Monitor and analyze QR code usage
Track how and when customers like using your QR codes. Use this information to improve your CRM efforts every time.
For example, a QR code for spa allows you to see the number of scans in the areas where you posted your codes, the device scanners used, and even your website's bounce rate.
This way, you can keep improving and iterating until you can retarget those who have already engaged and keep them as your loyal customers.
Update QR codes as needed
If the information or action associated with a QR code changes, update the code accordingly. Dynamic QR codes can be used for as long as you need, and you can keep changing the information anytime.
By following these best practices, businesses can effectively incorporate QR codes into their CRM strategy and create better customer communication and engagement every time.
Enhance your customer relationship management strategy using QR codes
A QR code for customer relationship management (CRM) can be valuable for improving your relations with clients. Their ability to provide instant data access in one scan makes them a top-tier digital tool.
Customers can quickly and easily scan QR codes with their smartphones, making it simple for them to engage with your business and view information.
QR codes can also be used by a diverse customer base because a wide range of devices and platforms support them.
Another advantage of QR codes is their versatility. Companies can use QR codes in various settings, from storefronts and marketing materials to events and online channels.
It makes them a flexible and adaptable tool for improving CRM efforts.
By using Free QR Code Generator, businesses can streamline communication, gather valuable customer data, and enhance the overall customer experience. Adding them to your CRM toolkit is totally worth it.
Frequently Asked Questions
What is a QR code for customer satisfaction?
Businesses in the hospitality and services industry will greatly benefit from a survey QR code.
Give your customers the option to answer your Customer Satisfaction or Reviews page on their mobile phones. It’s convenient for them to take their time leaving positive, rave reviews.
As paper surveys can easily be forgotten or disregarded, providing a survey QR code is the best way to get more positive reviews in your business or establishment.
What are the benefits of QR codes for customers?
The option of providing QR codes to customers for their every need—be it surveys, check-ins, or self-service payments—shows that your establishment cares enough to go the extra mile for people who want to do things faster and in their own way.
QR codes are an interactive and convenient tool to facilitate your customers’ needs at their own convenience.
