Dates are now out for this year’s Fashion Week, so it’s time to glam up with the different fashion houses and style tycoons worldwide!
Are you fond of clothing and creativity? Then you must be curious about this event which attracts the biggest celebrities and fashion icons by the biggest celebrities and fashion idols.
And this year, this much awaited event has taken a huge stride in innovation with QR codes.
Discreet boxes hold a multitude of information that can easily be integrated into any outfit. This is made easy with the power of a free QR code generator.
What happens during this event?
Before answering what is a QR code and how it should be used in fashion events, let’s dive in first to the fashion world.
This is one of the grandest events in the fashion industry. Many fashion connoisseurs anticipate this week for the upcoming clothing trends.
Fashion designers, brands, and houses present their collections in a runway fashion show, sometimes with the best models worldwide, to further attract the public.
Events like this receive so much attention from the media and various fashion magazines as well.
These events influence the upcoming fashion trends for the current and approaching seasons, and they only happen twice a year—-that’s why they’re highly popular among fashion and even showbiz socialites.
There are 4 prominent fashion capitals in the world: the Big Four—New York, London, Milan, and Paris. These places have the most media coverage, where the biggest brands join to highlight their collections, especially in New York FS.
Today, Tokyo is considered to be an additional fashion capital as it continuously grows its influence among audiences.
And did you know that there are three types of Fashion Week: Haute Couture, Prét-à-Porter, and Menswear?
Haute Couture
In Paris, a haute couture fashion week occurs twice a year—one for the Spring and the other for the Fall season.
Haute couture literally translates to “high-dressmaking,” so seeing big fashion brands in there is not a shock, such as Chanel, Givenchy, Valentino, and Dior among others. This kind of collection is made-to-measure because of the intense details.
Fun fact: If you don’t have an invitation for this event, Vogue magazines can be your go-to. They capture the best shots during haute couture events giving you that same event feel as if you’ve been there.
Prét-à-Porter
This second type is otherwise known as Ready-to-Wear. This means that this collection can be bought immediately and is available off the rack in standard sizes.
The Prêt-à-Porter Fashion Week collection is more on the everyday wearable side. It aims to close the gap between high fashion and daily wear, making it inclined for mass production and retail distribution.
It targets a larger market than that of haute couture with its commercially viable set of designs. You can find this collection in boutiques or department stores four to six months after the show.
Menswear
This type highlights collections for men ranging from daily wear to high-end fashion styles. Media, stylists, and potential buyers are invited.
Although this event’s scope is lesser than the first two, this has been a constant practice with the hope of influencing Americans to take an interest in couture just like Europeans.
Redefining runway fashion with scanning technology
The ever-growing changes, especially in technology, have also influenced the fashion industry. Do you want to check out some of the amazing collaborations of tech and fashion? See the list below.
